Privacy Policy 

Last updated: 10 July 2025

LYNA Cam UK Limited (“we”, “us”, or “our”) is dedicated to safeguarding your privacy and ensuring your trust when you use our website and mobile application. This Privacy Policy outlines, in detail, how we collect, use, store, share, and protect your personal and health-related information. Please read this policy carefully to understand your rights and our obligations regarding your data.

1. Information We Collect

We collect several categories of information to provide and improve our services:

A. Personal Information

  • Name, email address, date of birth, and contact details

  • Account credentials (username, password)

  • Profile photo, if you choose to upload one

B. Health and Wellness Data

  • Menstrual cycle details, symptoms, hormonal indicators, fertility data

  • Lifestyle habits, mood, sleep, exercise, and stress levels

  • Nutrition data, including food logs and meal photos

  • Selfie images for cycle prediction and back camera images for nutrition tracking

C. Device and Technical Data

  • Device identifiers, operating system, and browser type

  • App usage statistics, crash logs, and diagnostic information

  • IP address, cookies, and similar tracking technologies

D. Location Data

  • Approximate or precise location, only if you grant explicit permission (e.g., to enhance health insights or provide location-based features)

2. How We Use Your Data

We use your information for the following purposes:

  • To deliver core app features: Cycle prediction, lifestyle recommendations, nutrition tracking, and personalized insights

  • To personalize your experience: Tailoring content, notifications, and advice to your unique health profile

  • To improve our services: Conducting analytics, debugging, and enhancing app performance and user experience

  • To communicate with you: Sending reminders, updates, customer support responses, and promotional messages (if you opt in)

  • To comply with legal obligations: Meeting regulatory requirements and responding to lawful requests

  • For research and development: Aggregated, anonymized data may be used to advance women’s health research and improve our technology

3. Data Storage and Security

  • Encryption: All personal and health data are stored using advanced encryption methods, both in transit and at rest.

  • Access Controls: Only authorized personnel with a legitimate need have access to your data.

  • Data Minimization: We collect only what is necessary for our services and retain data only as long as needed.

  • Regular Audits: Security protocols and systems are routinely reviewed and updated.

  • Data Location: Your data may be stored on secure servers located in your country or internationally, always under strict security standards.

4. Data Sharing and Disclosure

  • No Sale of Data: We never sell your personal or health data to third parties.

  • Service Providers: Trusted partners (e.g., cloud hosting, analytics, customer support) may access data solely to perform services on our behalf, under strict confidentiality agreements.

  • Legal Requirements: Data may be disclosed if required by law or to protect the safety, rights, or property of users, the public, or LYNA Cam.

  • Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction. You will be notified of any such change.

  • Aggregated Data: Non-identifiable, aggregated data may be shared for research, analysis, or marketing purposes.

5. Your Rights and Choices

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data we hold.

  • Correction: Update or correct inaccurate or incomplete information.

  • Deletion: Request deletion of your data (“right to be forgotten”), subject to legal or contractual obligations.

  • Data Portability: Receive your data in a structured, commonly used format.

  • Withdraw Consent: Revoke consent for data processing at any time (note: this may affect app functionality).

  • Restrict Processing: Request that we limit how we use your data in certain circumstances.

  • Object: Object to specific types of processing, such as direct marketing.

To exercise any of these rights, use the app’s privacy settings or contact us at hello@lyna.cam

6. Cookies and Tracking Technologies

  • Cookies: We use cookies and similar technologies to enhance your experience, remember preferences, and analyze usage.

  • Third-party Analytics: Analytics providers may use cookies to help us understand app performance and user behavior.

  • Opt-Out: You can control or disable cookies through your browser or device settings, though some features may not function properly.

7. Data Retention

  • Retention Period: We retain your data only as long as necessary for the purposes described in this policy or as required by law.

  • Account Deletion: Upon account deletion, your personal and health data are securely erased from our systems, except where retention is required for legal, regulatory, or legitimate business purposes.

8. International Data Transfers

  • Global Operations: Your data may be processed and stored in countries outside your residence, with appropriate safeguards in place.

  • Legal Protections: We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for EU users, and use standard contractual clauses or other approved mechanisms for cross-border transfers.

9. Children’s Privacy

  • Minimum Age: LYNA Cam is intended for users aged 13 and older.

  • No Children’s Data: We do not knowingly collect data from children under 13. If you believe a child has provided information, contact us so we can promptly delete it.

10. Changes to This Privacy Policy

  • Updates: We may update this policy to reflect changes in our practices, technology, or legal requirements.

  • Notification: Material changes will be communicated via email, app notification, or website update.

  • Review: Please review this policy regularly to stay informed about how we protect your data.

11. Contact Us

If you have questions, concerns, or requests about your privacy or this policy, please contact us:

Email: hello@lyna.cam

By using LYNA Cam, you agree to this Privacy Policy and our data practices. Your privacy, security, and trust are at the core of everything we do.