Privacy Policy

Last updated: 26 October 2025

LYNA Cam UK Limited (“LYNA Cam”, “we”, “us”, or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains in detail what information we collect, how we use and share it, and the rights you have over your data. We design our policies to comply with the UK GDPR, EU GDPR, COPPA, and other applicable data protection laws, and we treat your trust and security as fundamental values.

1. Information We Collect.

We collect the following categories of information to provide and improve our health tracking service:
Personal Data: When you register, we collect identifiers such as your name, email address, date of birth, contact details, and account login credentials. You may choose to upload a profile picture

Health & Wellness Data: You may enter sensitive health-related information, including menstrual cycle details, symptoms, fertility indicators, lifestyle habits (diet, sleep, exercise), mood, and stress levels. You can also log nutrition data (food diaries, meal photos) and take selfies or other images to analyze cycle prediction and nutrition.

Device and Technical Data: We collect device identifiers, operating system and browser information, app usage statistics, crash reports, and diagnostic data. We also log network data like your IP address and use cookies or similar technologies for app performance and security.

Location Data: With your explicit permission, we may collect approximate or precise location (e.g., via GPS) to enhance certain features, such as local health insights or reminders.

We obtain this information from you directly (through app inputs or permissions) and from your device when you use the service. We may also receive data from trusted third-party services (e.g., analytics providers) to prevent fraud or improve security. We retain only the data needed for our stated purposes.

2. How We Use Your Information

We use the information we collect to operate, maintain, and improve LYNA Cam:
Providing Services: We use your personal and health data to deliver core app features (cycle predictions, personalized insights, nutrition tracking, etc.) and to customize content and recommendations to your health profile.

Personalization: We tailor the app experience – content, notifications, and suggested tips – based on your data.

Analytics and Improvement: We analyze usage patterns and aggregated health data to debug issues, improve app performance, develop new features, and enhance our algorithms. In particular, we may use de-identified or aggregated data to train and refine our AI models and machine learning algorithms. Users may opt out of having their personal data used for model training by adjusting their settings or contacting us.

Communications: We use your contact information to send you service-related messages (such as reminders or security alerts) and, if you opt in, promotional updates or newsletters.

Legal and Safety: We use data to comply with legal obligations (e.g., responding to lawful requests or court orders) and to protect user safety, our rights, or our property. We also use data to detect and prevent fraud or other misuse of our services.

Research: With appropriate safeguards, we may use anonymized, aggregate data to advance women’s health research or study usage trends. Any such research data is stripped of personal identifiers.

Whenever we process your data, we apply legitimate legal bases (e.g., contract performance, consent, legal obligations) and comply with data protection requirements. You can withdraw any consent at any time (see Section 10).

3. AI Processing and Model Improvement

LYNA Cam uses artificial intelligence to provide personalized insights. For transparency:
Use of User-Provided Content: We may use content (for example, text entries or images you submit) to improve and train our machine learning models. We do so in a way that does not identify you personally. You have an option to opt out of such use – for example, by turning off relevant settings in the app or by notifying us.

Automated Decisions: Our features may involve automated or algorithmic processing. We do not use fully automated decision-making in a way that legally affects you without your knowledge or consent. You have the right to object to purely automated profiling (e.g., if we use data to give individualized recommendations) and to request human review.

Model Accuracy: While our AI models are trained to be accurate, they may not always be correct or complete. For example, like many advanced language or vision models, the predictions or suggestions may not be factually perfect. Check important info”. You should not rely solely on automated insights for critical health decisions (see Section 11).

We strive to make our AI processing clear and provide users control over their data used for model improvement.

4. Data Storage and Security

Encryption: We use industry-standard encryption (TLS/SSL for data in transit and AES-256 for data at rest) to protect your personal and health data. All sensitive data stored on our servers is encrypted.

Access Controls: Access to your data is restricted to authorized personnel who need it to perform their job (for example, customer support or engineering teams) and who are under strict confidentiality obligations.

Secure Infrastructure: We store data on secure servers with robust physical and technical safeguards. We conduct regular security audits and vulnerability assessments to maintain protection.

Data Minimization: We collect only the data necessary for the purposes described. Unnecessary data is not collected.

Incident Response: In the event of a security incident, we have procedures to contain the breach, assess impact, and notify affected users and authorities as required.

While we implement strong security measures, no system can be completely secure. We encourage you to protect your own account by keeping your password confidential.

5. Data Sharing and Disclosure

We will not sell your personal or health data to third parties. We share your information only in the following circumstances:
Service Providers: We engage trusted third-party vendors to perform services on our behalf (e.g., cloud hosting, analytics, email communications). These processors are contractually bound to use your data only as instructed by us and to apply the same level of data protection (as required by GDPR Art. 28). For example, third-party analytics or security providers receive limited data under strict agreements.

Business Transfers: In the event of a merger, acquisition, or asset sale involving LYNA Cam, user data may be transferred as part of that transaction. We will notify you and require that any successor continue to protect your data under this policy.

Legal Obligations: We may disclose data if required by law (such as to comply with a subpoena or other legal process) or to protect the safety, rights, or property of users, the public, or LYNA Cam. For example, we may share data with law enforcement or other authorities in compliance with legal orders. We will only disclose the minimum information required and will challenge overly broad requests.

Aggregate or Anonymous Data: We may share aggregate, non-identifiable data (for example, usage statistics or anonymized health trends) for research, analysis, or marketing, provided this does not identify you.

We do not use your data for behavioral advertising, nor do we “sell” personal data as defined by laws like CCPA. We explicitly do not process personal data for targeted advertising purposes.

6. Cookies and Tracking Technologies

Our app and website use cookies and similar tracking tools to improve your experience:
Types of Cookies: We use first-party cookies (essential for the service) and third-party cookies (for analytics and performance). For example, analytics providers may use cookies to measure app performance and usage trends. We do not use cookies for advertising to other websites or to track your browsing across the internet without consent.

Purpose: Cookies help us remember your preferences, keep you logged in, and diagnose technical problems. They also allow us to conduct statistical analysis (e.g., how users navigate the app) to improve the service.

Consent: We inform you about cookies and their purposes in a clear and easily accessible manner. To comply with regulations, we obtain your consent before placing non-essential cookies on your device. You can review or change your cookie preferences in the app settings or your device settings at any time. If you disable cookies, some features (like staying logged in or remembering your preferences) may not work properly.

Opt-Out: You can generally control cookies through your browser or device settings. Additionally, we will provide an opt-out option for analytics cookies in the app. Please note that opting out may limit certain app functions.

7. Data Retention

We keep your personal data only as long as necessary for the purposes outlined above, and to comply with legal obligations:
Retention Period: We will retain your data for the minimum time needed to fulfill our services, resolve disputes, or meet legal requirements. The exact duration depends on the nature of the data and the reason for retention. For example, if you create an account, we keep your information while the account is active.

Account Deletion: When you choose to delete your account, we will promptly delete or permanently de-identify your personal and health data from our active systems, except where we are legally required to retain it (such as for tax or regulatory records). We may keep backup copies of data for a short period for disaster recovery or as mandated by law.

Regular Review: We periodically review the data we hold and securely erase information that is no longer needed.

In all cases, we adhere to the “data minimization” and “storage limitation” principles of GDPR and UK GDPR, ensuring data is not kept longer than necessary.

8. International Data Transfers

Because LYNA Cam operates globally, your data may be processed and stored in jurisdictions outside your home country, including the United States or other regions:
Adequate Protection: Whenever we transfer your personal data across borders (for example, from the EU/UK to the U.S.), we ensure appropriate legal safeguards are in place. We rely on mechanisms such as the EU/UK Standard Contractual Clauses (SCCs), which have been approved by the European Commission as lawful transfer tools. The UK Information Commissioner’s Office likewise recognizes these SCCs for international transfers.

Consistent Safeguards: We apply the protections described in this Privacy Policy to your data regardless of where it is processed. In practice, this means the same security, privacy, and access control measures are enforced on all data, no matter which data center holds it.

Legal Compliance: We comply with applicable data protection laws (such as GDPR and UK GDPR) in each jurisdiction and will only transfer data under legally valid frameworks.

By using our services, you consent to these international transfers under the terms of this policy.

9. Children’s Privacy

Protecting children’s data is a priority. Our service is intended for adult users:
Age Requirement: You must be at least 13 years old (the COPPA age limit in the U.S.) to create a LYNA Cam account. In jurisdictions governed by the EU or UK GDPR, we require parental consent for users under 16 (or lower age as allowed locally). By using the service, you represent that you meet these age requirements (as also noted in our Terms).

No Collection from Under-13: We do not knowingly collect personal data from children under 13. As the FTC’s COPPA rule confirms, collecting data from children under 13 without verifiable parental consent is prohibited. If we learn that a user is under 13, we will promptly delete the data in question.

Parental Consent: If you are under 18 (in some regions, under 16), you must have permission from a parent or guardian to use LYNA Cam. Parents who believe their child has submitted data without consent should contact us immediately, and we will take prompt action (including deletion).

Data Handling: We do not share any information provided by children with third parties except as required by law or in the course of maintaining the service (e.g., with analytics or hosting providers under contract). We do not allow targeted ads or tracking for anyone under 18.

10. Your Rights and Choices
    
    

Depending on your location, you have certain statutory rights regarding your personal data. These typically include:

Right to Access: You can request access to the personal data we hold about you, along with information about how it is processed.

Right to Rectification: You can ask us to update or correct any inaccurate or incomplete information we have.

Right to Erasure (Right to be Forgotten): You can ask us to delete your personal data, subject to legal requirements. For example, we will erase your data if it is no longer necessary for our purposes or you withdraw consent and no other lawful basis applies.

Right to Data Portability: You can request a machine-readable copy of your personal data (for example, exported cycle logs or profile information) to transfer to another provider.

Right to Restrict Processing: In certain situations, you can ask us to limit how we use your data (for instance, if you contest its accuracy or object to our use of it).

Right to Object: You can object to our processing of your data for specific purposes, such as direct marketing or any processing based on our legitimate interests.

Right to Withdraw Consent: Where we rely on your consent to process data, you have the right to withdraw that consent at any time without affecting the lawfulness of past processing.

Right to Lodge a Complaint: If you believe we have violated your privacy rights, you can file a complaint with your local data protection authority (e.g., the Information Commissioner’s Office in the UK or a similar regulator).

To exercise any of these rights, you can:
Use the in-app privacy settings (if applicable) to view or delete your data.

Contact our Data Protection Officer by emailing privacy@lyna.cam (or by writing to our address below). Our DPO will handle your request in accordance with applicable law.

Provide any necessary information to verify your identity. We may need to confirm your identity before fulfilling certain requests.

We will respond to valid requests promptly (typically within one month) and provide reasons if we are unable to comply with a request (for example, if an exception applies under the law). You may also appoint an authorized agent to make requests on your behalf, in which case we will require evidence of your consent for that agent to act for you.

11. Disclaimers

Health Advice: LYNA Cam is a health and wellness tool intended for informational and educational purposes only. We are not medical professionals, and our app does not provide medical advice, diagnosis, or treatment. Never disregard professional medical advice or delay seeking it because of information from LYNA Cam. Always consult a qualified healthcare provider if you have concerns about your health.

Content Accuracy: We strive to ensure the information, recommendations, and predictions in the app are accurate and up-to-date. However, we do not guarantee that all content is complete or error-free.. For example, automated cycle predictions or nutrition analyses may not always reflect real-world outcomes. You should use our app as a guide, not as a substitute for professional judgment. We disclaim liability for any damages arising from use of our app or any decisions made based on it.

Third-Party Links: If our app or website contains links to other sites or services, those are provided for your convenience. We are not responsible for the privacy practices or content of third-party sites.

12. Changes to This Privacy Policy

    
    We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. If there are material changes (for example, changing how we share data), we will notify you by updating the “Last Updated” date and by providing a notice in the app or via email if you have an account. We encourage you to review this page periodically. Continued use of LYNA Cam after any changes indicates your acceptance of the revised policy.

    
    

13. Contact Information

For questions or concerns about this Privacy Policy or our data practices, please contact us:
Data Protection Officer: privacy@lyna.cam.

General Privacy Inquiries: hello@lyna.cam.

We take your privacy seriously. If you ever have a problem or complaint regarding privacy, please get in touch using the above contacts. We will work with you to address and resolve any issue in accordance with the law.

By using LYNA Cam, you agree to the terms of this Privacy Policy and to the collection, use, and sharing of your information as described above. Your privacy, security, and trust are at the core of everything we do